Building Customer Loyalty


Building Customer Loyalty

  • Course level: Intermediate


Customer loyalty increases profits improves sales success and allow for sustainable growth. A well-designed and well-executed loyalty program can help you retain existing customers, attract new customers, reduce turnover and drive profits.

Covid_19 has resulted in thousands of small businesses closing their doors, and now more than ever small business owners need to learn the art of building customer loyalty if they are to survive.

Building Customer Loyalty Course, shares tips on how you as a business owner can build customer loyalty even during Covid_19 while keeping a distance and growing your sales.

At the best of times, gaining customer loyalty requires showing your customers that you can be trusted, and will go that extra mile. During uncertain times like those we are living through due to COVID-19 Pandemic, it’s more important than ever to be there for your customers.

While doing this course consider visiting our Shop to access products and tools that can make it easier to market your business and retain your customers. Also, follow our blogs and our Facebook page to stay informed

What Will I Learn?

  • Learn how to grow your customers
  • Critical skills to keeping your customers happy
  • Growing your business

Topics for this course

16 Lessons48h

Embrace open, authentic communication?

A smile, a handshake, a joke shared — these are the small, personal reassurances we give each other every day. But a public health crises like the coronavirus pandemic require physical distance. Here’s how to help keep the customer loyalty going strong — even at a distance: Let’s look at each of these five ways you might earn loyalty by letting customers know they can count on you
Authentic Communication
Provide excellent customer service
Offer a customer rewards program
Create engaging social media campaigns
Offer coupons and discounts
Keep engaging with your Customer
Embrace open, authentic communication

Communicate your values?

Before you can increase customer loyalty, you should first understand what aspects of your brand are worthy of your customers’ loyalty. Sit down with your team and come up with a marketing strategy that outlines what makes your brand stand out, what your purpose is, and how your values align with your customers' core beliefs.

Earn and Build Real Customer Loyalty?

No matter the size of the business, customer loyalty is incredibly important. Repeat customers spend up to 67 percent more than new customers. Plus, it’s up to ten times more expensive to try to attract new customers than it is to keep the ones already doing business with you. If you’re looking for real ways to create and keep up customer loyalty, consider implementing a few of these strategies.

Affiliate purchases?

The term affiliate refers to the business relationship between companies and other businesses or people with the goal of earning a commission. For example, if an individual or company becomes an affiliate of a different business they can share information for that company and earn money based on how much traffic they draw in. You’ll want to look at your return from affiliates, especially if you’re paying for it, to determine if you should continue leveraging that relationship. There are a few different methods of sharing when it comes to affiliate work. Amongst the most popular are:

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Great course



  • Stable Internet Connection
  • Smartphone, Tablet or a Laptop
  • We recommend you use a Laptop or PC

Target Audience

  • Small Business owners

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