The following elements provide an overview of the main business drivers: Customer Segments: Who are the customers? What do they think? See? Feel? Do? Value Propositions: What’s compelling about the proposition? Why do customers buy, use? Channels: How are these propositions promoted, sold and delivered? Why? Is it working? Customer Relationships: How do you interact with the customer through their journey? Revenue Streams: How does the business earn revenue from the value propositions? Key Activities: What uniquely strategic things does the business do to deliver its proposition? Key Resources: What unique strategic assets must the business have to compete? Key Partnerships: What can the company not do so it can focus on its Key Activities? Cost Structure: What are the business major cost drivers? How are they linked to revenue?