“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
Whether you are a large corporation, or a small start-up branding is important. It’s how customers identify you and can help you stand out from the crowd. It can give people a sense of what to expect and even help inspire confidence. Consider how much more likely a retail consumer is to buy from an outlet with good signage, neat staff in matching outfits and well designed point of sale marketing material, these are just a few examples of how branding can contribute to your bottom line.
Perhaps you are looking to have some promotional products branded with your company logo to give to potential customers. This will help keep you top-of-mind when they are looking for a supplier. Here are a few stats to show just how effective they can be:
Promotional drinkware – Did you know 78% of consumers own promotional drinkware? Yes, that’s right! This includes branded water bottles and mugs that are laying around in your house – they are in just about everybody else’s home too and they could have one with your company logo on.
Custom desk accessories – As much as 67% of millennials have a more favourable opinion of an advertiser who gave them a promotional desk accessory. Promotional desk accessories have a high-staying power of 13 months. Think of all the repeated impressions these items will make. These impressions will ultimately lead to strong brand recognition among your key consumers.
Of course, it doesn’t help having all these promotional items if you don’t have a way to distribute them. Consider signing up for a trade show where you can target a specific client base or business. You could also arrange for retail demonstrations if you are targeting end consumers. These are just two ways you can promote your business using branded promotional items.
So, whether you are looking to build your brand identity with business cards, staff uniforms or even vehicle branding or to promote yourself with promotional products and events you will be wanting to get the best bang for your buck. Let’s face it when times are tough (and when are they not) it’s the marketing budget that gets cut first. The problem is it’s difficult to find the right brand or promotional company to produce these branded items. A quick google search produces about 8 million results for Cape Town alone. If only there was a one-stop platform to source reliable pre-vetted suppliers.
Introducing Kuba – your directory for pre-vetted promotional gift suppliers
Kuba offers you the best way to find & work with local small businesses. Kuba keeps an updated list of micro-entrepreneurs who can assist your business in all your branding and promotional gifting needs. You can request one query and have several promotion and branding businesses get back to, giving you the perfect opportunity to source within your budget.
At the same time Kuba manages South Africa’s fastest-growing and most approachable small business ecosystem. These small businesses get easy access to tools, network and opportunities that help them professionalise & grow their businesses. Kuba focuses on creating jobs in South African townships by creating opportunities for existing township entrepreneurs to expand, and for new entrepreneurs to emerge.
How do you know these service providers are reliable?
Kuba has a rating section on their website that provides the most recent comments and star ratings based on the quality of service that customers have received from each supplier. In addition to the ratings Kuba assesses that the entrepreneurs we connect you with have done related work before and were recently active, ensuring you trustworthy service providers.
Kuba also connects corporations with capable BEE compliant suppliers. Kuba offers great opportunities for corporates/organisations seeking to procure from local businesses. You can use our e-procurement platform to directly procure local service providers. And as an added benefit if you register a profile you will be able to track all your procurement spend.
Start building a stronger brand for your business and a better economy for South Africa by using Kuba’s services today and supporting local.